Agenda

Join CEO U in Marina Del Rey on December 9th, 2018

Gain tactical skills and the knowledge you need to start or grow your business. From accounting and hiring to small business government policy, we’ve got you covered. Plus opportunities for one-on-ones with experts who can answer specific questions, and invaluable peer networking.

Find Your Level

101
Master the basics, including how to register your business, advantages of LLC, S-corps, C-corps, etc., and non-VC funding options*, pricing, value proposition, market segmentation and more to get you off and running.
201
You’re profitable. You’re considering or have hired your first few employees. Time for next steps: key performance metrics, leveraging capital expenditures, growing your business segments, finding market opportunities, upgrading legal, managing payroll and more.
301
You’ve been at this awhile and are ready for the next scaling leap. Learn how to diversify revenue streams, turn service based options into products, approach planning for transition or exit, handle employee hassles and get tuned in to government policy changes that will affect small business.

*Funding sessions presented by Fortuna, a funding framework for women.

The Sessions

We will feature topics at our conferences as voted upon by our attendees.

Let us know the topics you’d like to hear more about here!

CEO U Survey

The Best Fit
Funding Fundamentals
Initial Growth
Laws & Contracts
Increasing Your Net
Staffing Q&A
Tough Stuff

We want to hear from you! We’ll be building the agenda based on your feedback.
Let us know what you want us to cover by responding to our 5 minute survey here!

CEO U Survey

101 Schedule

9.00-9.15
Welcome, Heather Mason, Founder CEO -U
9.15-9.45
Fireside Chat with Abbie Schiller, CEO , The Mother Company: Getting There from Here, Stories from the Trenches to Mountaintop Scaling
9.45-9.55
201&301s transition to breakout room. 101s stay in the main room
9.55-10.55
Delilah Panio, CEO , Fortuna Funding: Funding Fundamentals
11.00-12.00
Sheila Marmon, CEO , Mirror Digital: Building Solid Branding and Marketing Strategy
12.00-12.40
Lunch Buffet available / 201&301s join main room
12.40-13.00
Q&A with Kelsey Johnson, CEO , Kinky Kaps: Starting from Scratch
13.00-13.15
Break / 201&301s transition to breakout room.
13.15-14.25
Fireside Chat with Julia Cheng, Founding Principal, Cyberlaw Studio: Contracts, Entities, Legal Nuts & Bolts
14.25-14.30
Transition and 201&301s join main room
14.30-15.45
Fast Tips: Network with Speakers & Peers
15.45-16.30
Heather & Kerry Edelstein, CEO , Research Narrative: Fail Your Way to Success, The Normal Way of Doing Things
16.30-18.00
Networking, Cocktails and Canapés

201/301 Schedule

9.00-9.15
Welcome, Heather Mason, Founder CEO -U
9.15-9.45
Fireside Chat with Abbie Schiller, CEO and Founder The Mother Company: Getting There from Here, Stories from the Trenches to Mountaintop Scaling
9.45-9.55
201&301s attendees go to breakout room. 101s stay in the main room
9.55-10.55
Yosef Manela, Manela & Company: Advanced i8efrTax Strategies
11.00-11.55
Julia Cheng, Founding Principal, Cyberlaw Studio: Advanced Contracts, Q&A and Discussion
11.55-12.00
Transition and 201&301s join in main room
12.00-12.40
Lunch Buffet available
12.40-13.00
Q&A with Kelsey Johnson, CEO , Kinky Kaps: Starting from Scratch
13.00-13.15
Break / 201&301s transition to breakout room.
13.15-14.25
Peer Coaching: Facilitated by Kerry Edelstein, CEO , Research Narrative
14.25-14.30
Transition and 201&301s join main room
14.30-15.45
Fast Tips: Network with Speakers & Peers
15.45-16.30
Heather & Kerry Edelstein, CEO , Research Narrative: Fail Your Way to Success, The Normal Way of Doing Things
16.30-18.00
Networking, Cocktails and Canapés

Agenda

Find Your Level

The Sessions

101 Schedule

9.00-9.15

9.15-9.45

9.45-9.55

9.55-10.55

11.00-12.00

12.00-12.40

12.40-13.00

13.00-13.15

13.15-14.25

14.25-14.30

14.30-15.45

15.45-16.30

16.30-18.00